Token Launch Marketing Checklist: What to Prepare from T-60 to T+30

T-60: What to Define Before Announcing the Launch Date

At T-60, the team should align the launch goal, token parameters, and the public version of the project. At this stage, closing dependencies between product, legal review, tokenomics, and communications matters more than choosing ad formats.

Collect a working document with tasks, owners, deadlines, and status. Separately mark items without which the next stage cannot start, such as approved documentation, a verified contract, or an agreed token distribution schedule. If the TGE date is still preliminary, outline the conditions under which it can be confirmed or postponed.

Before moving to promotion, check:

• whether project descriptions on the website, documents, and social channels match;
• whether the token's purpose, functions, and limitations are clear;
• whether owners are assigned for product, community, listings, and public responses;
• whether a process for approving materials and urgent changes is defined.

It is useful for the team to immediately write down questions that cannot be answered with assumptions, such as platform review timelines or market availability. Check listing criteria in advance and plan submissions with buffer for clarifications. You can supplement preparation with the guide on CoinMarketCap listing and CoinGecko listing.

T-30: How to Verify Operational Readiness

By T-30, the team should have materials, support channels, and an agreed launch scenario ready. This stage turns strategy into an executable plan: for each public action, specify time, owner, required access, and a fallback option.

Consolidate official links, project description, visual materials, FAQs, and escalation contacts into a single package. Check that the team uses one source of current information rather than copying old versions from chats. Prepare short explanations for different audiences: product users, token holders, partners, and media.

Also, test the user journey in advance: from announcement to website, documentation, wallet connection, and support channel. Walk through it on mobile and desktop. Document where to direct questions about product, contract, access, and official channels.

If you need posts from authors or content creators, confirm topic, format, deadlines, labeling, and fact-checking process. In the KOL campaign plan, it is useful to separately verify selection criteria and material approval. For the community, prepare moderation rules and duty schedules, not just a posting calendar. Record who makes decisions if a message must be corrected or postponed.

Which Channels Should You Choose for a Token Launch?

Choose channels by task and audience, not by platform popularity. Telegram is convenient for real-time support and community dialogue, while X is for public updates and short messages; both require separate editorial roles and response rules.

Plan posts so each message has one main idea, a relevant link, and a clear next step. Do not promise what the team has not confirmed. If a post depends on the listing date, leave a procedure for updating the text in case of delay. A comparison of channel tasks is in the analysis of Telegram vs X for promotion, and the order of preparing posts for an X trend is in the guide on X hashtag.

For trading and analytics platforms, first determine what information users seek there. Queries like "DEXTools vs DEXScreener" and "CoinMarketCap vs CoinGecko" are useful as choice questions but do not replace checking requirements and available formats on the platforms themselves. In particular, do not equate DEXTools Nitro with any similarly named placement: verify conditions in the current interface and description of the specific option.

T-7 and TGE Day: What to Verify Before Publishing

A week before TGE, confirm readiness of every participant and stop unauthorized changes to public materials. The team should see the current scenario: who publishes, who checks links, who responds to the community, and who is authorized to announce a plan change.

Before launch, run a quick checklist:

• whether the contract address and official links match across all channels;
• whether the website, documentation, contact forms, and project pages work;
• whether texts are ready for planned launch, delay, and technical incident;
• whether moderators know how to distinguish official channels from third-party messages;
• whether owners have access and a clear handover procedure.

On launch day, keep an event log: publication time, changes made, user questions, and decisions. Do not delete correction context; indicate which version was replaced and where the clarification was published. Assign one person to collect signals from product, community, and technical teams so important information is not lost in separate chats.

If a problem is found, first confirm facts with the responsible specialist, then issue a short update with what is known and when the next information will come. Do not publish unconfirmed recovery timelines. This reduces confusion and helps maintain a single source of truth for the team and audience.

T+1—T+30: How to Organize Work After Launch

After TGE, the checklist should shift from announcements to support, monitoring, and consistent updates. In the first month, the team addresses recurring questions, checks user journey availability, and tracks which promised actions are done and which need a new deadline.

Set up a regular summary for the team. It should reflect product status, community inquiries, publications, application status, and open risks. Do not mix message reach with support quality: separately note which questions the project answered and which issues remain unresolved.

At the end of the period, review:

• which questions users regularly ask and what is missing in documentation;
• which channels bring substantive inquiries and which need revision;
• which publications need updating after product or condition changes;
• which tasks to hand over to the next development plan and who accepts them.

When working with the community, use clear rules, not just posting frequency. In the guide on Telegram community growth, you can compare approaches to channel structure and member interaction. If the project considers trending placements, include them in the overall calendar as a separate activity: DEXTools and DEXScreener have their own formats that need study before submission.

What the Team Does Not Control in Placements and Listings

The team controls the quality of the application, data accuracy, and compliance with published rules, but not the platform's final decision. CoinMarketCap and CoinGecko independently review listings and profile updates; review timelines and the decision itself remain with the platform. In trending sections, visibility depends on rules, ranking signals, and platform rotation, so specific placement or duration cannot be promised in advance.

This matters for planning: do not tie a product announcement to an unconfirmed listing, and do not present an application as approval. Separate confirmed team actions from events that require an external platform decision in the calendar. For each external step, outline a fallback communication scenario, such as publishing product availability without claiming application status.

Before ordering or submitting, check current rules, data format, and conditions of the specific option on the official service page. Save submission confirmation and correspondence so the team can respond to clarification requests. If conditions change, update the internal checklist and promotional materials before the next publication.

The criterion for good work here is transparent scope: what exactly is prepared, submitted, or placed, which statuses are confirmed, and which decisions remain external. This documentation allows evaluating execution without attributing results the team does not control.

How to Turn the Launch Checklist into a Working Document

A working checklist should show not only the task but also the condition for closing it. For each item, record the owner, deadline, link to material, confirmation of completion, and dependencies on other teams. Formulate results verifiably: for example, not "prepare Telegram" but "publish rules, pin official links, and confirm duty schedule."

Divide the document into three layers: mandatory launch conditions, tasks that can be postponed without stopping TGE, and post-launch actions. Assign one coordinator who updates statuses and communicates changes. Other participants should know where the current version is and who to report blockers to.

Before final approval, walk through the checklist with product, marketing, technical, and community owners. Ask each to name an unresolved dependency and how to verify it. If a status cannot be confirmed, do not mark the task complete just because the material has been submitted for review.

For further preparation, use materials on memecoin launch, listings, and creator campaigns. They help detail specific branches of the plan but do not replace a unified T-60—T+30 calendar. The checklist becomes useful when the team regularly reviews it under changes and records decisions, not just checks items before the event.

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How it works

1. T-60 — Align the foundationDocument project parameters, launch goal, owners, and conditions for confirming the date. Mark dependencies between product, tokenomics, and communications.
2. T-30 — Collect materialsPrepare official links, description, FAQ, content, and support scenarios. Test the user journey and team roles.
3. T-7 — Confirm readinessVerify contract data, access, texts, and action plans for delay or incident. Ensure owners are available.
4. TGE — Keep an event logRecord publications, changes, inquiries, and decisions in one place. Update the audience only with confirmed information.
5. T+1—T+30 — Review feedbackTrack questions, status of promised actions, and documentation gaps. Hand over findings to the next product and communications plan.