Decrypt the Block Sponsored: PR for Your Token in Decrypt and The Block

What is a sponsored placement in Decrypt and The Block?

A sponsored placement is a paid publication prepared for a chosen outlet under agreed terms. This format suits projects that need to explain a product, technology, or business event to a crypto media audience, rather than just announcing it in their own channels.

Decrypt and The Block are different editorial platforms, so an article should not be transferred between them without adaptation. Before writing, we clarify the task: to announce a launch, explain a product update, present a founder's position, or reveal how a solution works. We then choose an angle that helps the reader understand the news and its significance.

A placement is worth considering if the project has:

• a clear product or specific event to talk about;
• verifiable information and a spokesperson ready to confirm details;
• a clear publication goal and an audience that will find the material useful.

If you need to compare different PR formats, start with the PR and Media section. For another type of placement, consider sponsored articles in crypto media.

How to choose the outlet and article topic?

Choosing an outlet starts with the project's task and content, not with trying to get a publication in any available outlet. Before ordering, match the topic, target reader, available facts, and the format you want to convey.

To decide, it helps to answer a few questions: what exactly has changed or is launching; what problem does the product solve; what evidence supports this; who can provide a substantive comment? If the news boils down to general promises, it's better to gather facts first rather than start writing an article.

We evaluate the source materials and suggest a direction for the text. For a project with a technical product, this could be an explanation of the mechanics and practical application. For GameFi, it could be the context of the gaming product and its development. For a token, it could be the token's role in the system, its circulation terms if relevant to the topic, and verified project information. Wording should not replace facts with promotional claims.

We set the selection criteria before preparing the text:

• how well the topic matches the outlet's profile;
• whether the project has data and a representative for comment;
• how much explanation the reader needs;
• whether the publication format fits your communication goal.

If a more traditional news announcement is a priority, separately explore press release distribution. For a founder interview, the interviews and team materials format may be suitable.

What is included in the article work?

The service includes preparing the material, approving its content, and arranging placement in the chosen outlet within the confirmed terms. We discuss the scope of work before starting so you know what materials are needed from the team and what the campaign's result will be.

Typically, the work includes:

• analyzing the task, project, and source documents;
• proposing a topic and article structure;
• writing the text based on facts provided and verified by the project;
• collecting comments and edits from the client;
• submitting the approved material for placement;
• confirming the publication and providing a final report.

Before starting, we also discuss the page format, possible disclosure of sponsored content, and editorial approval conditions. If the outlet has comments on the content, we relay them to the team and help prepare corrections. Approval of factual information remains the project's responsibility: appoint a person who will quickly check names, figures, claims, and links.

The result of the service is not abstract reach, but completed work according to the agreed format and confirmation of placement. If you value an editorial comment from a project representative, consider thought leadership and bylined articles. For a broader set of outlets, compare formats in the PR and Media section.

How does the placement process work and how long does it take?

The work proceeds sequentially: from defining the task to confirming the publication. We agree on the specific schedule after reviewing the materials and outlet conditions, so it's useful to prepare the facts before starting, not after choosing the topic.

First, you provide a project description, links to official resources, the key message, and available evidence. We assess whether there is enough data for a substantive article, then agree on the outlet and topic. After that, we write the text, collect your comments, and submit the material for approval within the chosen format.

It's convenient to plan using these checkpoints:

• Brief: task, reader, topic, and the project's point of contact.
• Facts: documents, precise wording, and confirmation of claims.
• Text: preparing a version for review and consolidating edits.
• Placement: submitting the approved material and receiving confirmation.
• Report: link to the publication and list of completed work.

Timelines depend on how quickly the team provides source information and approves the text, as well as the chosen outlet's process. To avoid delays, appoint one person for feedback in advance and consolidate comments into a single list. If the project has multiple communication tasks, compare this placement with PR materials for Cointelegraph or publication in CoinDesk.

What determines the cost of a PR campaign?

The cost of a placement is determined by the chosen outlet and the agreed scope of work. The starting price for the service is from $3,500 / article. Before confirming the order, we clarify what is included in the preparation and what publication conditions apply specifically to the chosen outlet.

The final estimate is influenced by the material format, the need to write the text from scratch, the complexity of the topic, and the number of approvals. The readiness of source materials and the number of edits required after fact-checking are also important. Therefore, for an accurate estimate, it is better to send a brief and available documents rather than request a publication without describing the task.

When requesting an estimate, please provide:

• the project name and link to the official website;
• the topic or event you want to talk about;
• the preferred outlet, if already chosen;
• the availability of a ready text, facts, and a spokesperson;
• the desired publication period, if tied to a launch.

In the proposal, we specify the chosen format, scope of work, cost, and approval process. This allows you to compare the placement with other options without mixing the publication price with unspecified services. If you need a different outlet or multiple formats, explore the pages on placements in BeInCrypto and other media and regional crypto media.

What limitations are important to consider?

A sponsored article gives the project an agreed publication format but does not determine reader reaction. Editorial conditions, placement availability, and material requirements are confirmed before launch; outlet algorithms, reach, organic interest, virality, token price, and commercial results are not guaranteed. We are responsible for the agreed scope of work and confirmation of placement, not for market dynamics.

Check the quality of the service by clear indicators: before payment, you were explained the format and conditions; the text is based on verifiable information; disclosure and outlet requirements were discussed; after publication, you receive confirmation. Beware of promises of results that do not depend on the executor.

On the project's side, accuracy and timely review are especially important. Do not include claims in the material that the team cannot confirm, and check product names, spokesperson titles, links, and token-related wording in advance. If the editorial team requests clarification, the appointed contact should quickly provide confirmation or suggest a more precise wording.

To control the result, keep the agreed brief, the final version of the text, and the link to the publication. It is useful to evaluate the article by how clearly it explains the project to the target reader and meets the original goal, not just by the number of clicks.

Prices

Starting prices in USD. Custom bundles and volume discounts on request. Payment in USDT, USDC, BTC, ETH, SOL, TON or your project token.

How it works

1. Describe the taskTell us what you need to present to the audience: a product, event, team position, or launch. Indicate the desired outlet if already chosen.
2. Provide the factsPrepare official links, documents, accurate information, and a spokesperson's contact. Appoint one person responsible for reviewing the material.
3. Agree on the format and termsWe will propose a topic and scope of work, then finalize the conditions of the chosen placement and the approval process.
4. Review the articleThe project team checks the facts and provides consolidated feedback. After approval, the material is submitted for placement.
5. Receive confirmationAfter publication, we provide the link and a report on the agreed work.