Why can't marketing for a memecoin and a DeFi protocol be built the same way?
The audience, decision-making cycle, and what they respond to are fundamentally different for different project types. For a memecoin, the purchase decision is made in minutes under the influence of the moment — trends, community, viral content. For a DeFi protocol, the audience studies product mechanics, smart contract risks, and tokenomics for weeks before trusting the protocol with money. For an exchange and wallet, trust in security and reputation play a key role, not the speed of hype.
Therefore, a one-size-fits-all marketing package almost always performs worse than a plan tailored to a specific project type. We maintain a dedicated set of priority channels for each direction and know where projects of this type most often waste budget.
What directions do we cover?
Full list of marketing solutions by project type:
- Memecoins — synchronous visibility at launch, community and trend engagement.
- DeFi — protocol trust, mechanic explanation, TVL audience engagement.
- NFT — collector community and secondary market engagement.
- GameFi — gamer audience, streaming platforms, in-game economy.
- AI agents and AI tokens — technical audience, explaining agent capabilities.
- DePIN — infrastructure projects, node operator engagement.
- RWA — real-world asset tokenization, institutional and retail audience.
- Exchanges and wallets — trust, security, loyalty programs.
- L1/L2 networks — developer and partner ecosystem.
- Telegram mini apps — rapid growth within the Telegram audience.
- SocialFi — social mechanics and engagement.
- DAO — communication with token holders and governors.
- Launchpads — working with both issuers and investors.
- Trading bots and tools — trader audience.
- Payments and fintech — regulatory trust, integrations.
Each direction is built on the same services — trending placements, KOL campaigns, ads, PR — but with different priorities and platform sets for the specific audience.
How do I know which solution fits my project?
The first indicator is the product type: if it's a token with game mechanics, it's likely closer to GameFi than pure DeFi; if the main distribution channel is a Telegram app, look at the mini apps solution, even if the underlying logic is DeFi.
The second indicator is the project stage. For a project at launch, the direction solution should be viewed together with the token launch and growth page, which details marketing for the TGE moment. For an already running project changing its promotion strategy, the direction solution provides channel priorities, while the specific service set is assembled individually.
If a project combines features of several directions — for example, a GameFi project with SocialFi elements — we usually take the direction that defines the product's primary audience as the base and add channels from the second direction selectively.
How do direction solutions combine with other services?
A direction solution is not a separate service but a way to prioritize what already exists in other sections: ads, SMM and content, token launch, listings. For a memecoin, this may mean an emphasis on trending placements and community activation in the first days; for a DeFi protocol, on content that explains mechanics and PR in niche media.
If a project operates in a specific blockchain ecosystem, it's useful to view the direction solution together with the marketing by blockchain section — the Solana audience and the Ethereum audience respond differently to the same formats even within the same project type, such as a memecoin.
Prices
| Service | Price | Quote |
|---|---|---|
| Memecoin Marketing Agency | from $1,700 / campaign | |
| Crypto Marketing Metrics | from $3,150 / month | |
| Marketing Budget | from $4,400 / campaign | |
| Crypto Exchange Marketing Agency | from $2,250 / month | |
| Telegram Mini App Marketing | from $1,350 / campaign | |
| DAO Marketing | from $800 / month |
Starting prices in USD. Custom bundles and volume discounts on request. Payment in USDT, USDC, BTC, ETH, SOL, TON or your project token.
Frequently asked questions
How is memecoin marketing different from DeFi protocol marketing?
A memecoin sells through speed, moment, and viral content — the purchase decision is made quickly under the influence of community and trends. A DeFi protocol sells through trust: the audience studies product mechanics, smart contract audit, and tokenomics before investing. Therefore, memecoins prioritize trends and community activation, while DeFi prioritizes content and PR that explain the product.
Is there a separate approach for AI agents and AI tokens?
Yes, this is a separate direction: the AI agent audience is often technically savvy and wants to understand what the agent can do, not just its tokenomics. The emphasis is on content that explains product capabilities and on platforms where the technical audience resides, in addition to standard trending placements and KOL campaigns.
Is the direction solution suitable for an already launched project?
Yes, direction solutions are not tied only to the launch moment. If a project is already running and wants to rethink its marketing strategy, the industry approach helps re-prioritize channels — for example, understanding that for an exchange, trust and reputation are more important than one-time trending spikes.
What if a project combines features of several directions?
This happens often — for example, a Telegram mini app with GameFi elements. In this case, we take the direction that defines the primary audience and how people discover the product as the base, and connect channels from the second direction selectively, without diluting the campaign focus.
Do I need to pay extra for industry specialization?
There is no separate line item for 'industry approach' — it's a way to plan the use of existing services: trending placements, ads, KOL campaigns, PR. The cost is based on the selected service set for the specific project, not on the fact of working with a certain product type.
How does the direction solution relate to blockchain choice?
Project type and blockchain are two different filters that together refine the plan. A memecoin on Solana and a memecoin on TON rely on the same promotion logic — speed and virality — but different platforms and communities. More details in the marketing by blockchain section.
Tell us about your project
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