Blockchain Marketing Agency: Solana, Ethereum, TON, BNB Chain, Base & Other Networks

Why is marketing a Solana project different from an Ethereum project?

Each network forms its own ecosystem of platforms and audience habits. On Solana, high speed and low transaction fees make memecoin launches and Telegram trading tools part of the network's daily culture — here platforms like Pump.fun, GMGN, Photon, and Phantom are especially important. On Ethereum, the core DeFi and NFT audience is historically more conservative in decision-making — here PR in specialized media and explaining protocol mechanics carry more weight.

BNB Chain and TRON are strong in Asia and among high-activity traders; Base is a fast-growing ecosystem with an influx of audience from Coinbase; TON is tied to Telegram apps and mini apps. Each network is essentially a separate market with its own rules.

Which networks do we cover?

We work with blockchain marketing on 16 networks:

• Solana — memecoins, trading tools, high launch speed.
• Ethereum — DeFi, NFT, institutional audience.
• BNB Chain — Asian audience, high trading activity.
• Base — fast-growing ecosystem, influx from Coinbase.
• TON — Telegram mini apps and applications.
• TRON — stablecoins and payment scenarios.
• Arbitrum and Polygon — L2 ecosystems around Ethereum.
• Avalanche — institutional and gaming subnets.
• Sui and Aptos — new high-performance L1s.
• Bitcoin ecosystem — ordinals, L2 solutions around BTC.
• Hyperliquid — derivatives and trading audience.
• XRP Ledger — payment and institutional audience.
• Cosmos — cross-chain ecosystem, appchains.
• NEAR — AI-oriented ecosystem and developers.

For each network, we select its own set of trending platforms, wallets, and DEX terminals — for example, the set for Solana barely overlaps with the set for Ethereum.

What exactly changes in a campaign for different networks?

Three things change: the set of platforms for trending placements and ads, the priority wallets for token verification, and the type of KOLs worth working with. For Solana, wallets like Phantom and trading terminals GMGN, Axiom, and Photon are a priority. For networks with a large DeFi audience — Ethereum, Arbitrum, Polygon — listings on DefiLlama and specialized analytical platforms carry more weight.

Multi-chain projects launching on several networks at once receive a synchronized plan — so that placements on trackers and wallets do not duplicate meaninglessly but cover different audience segments. If a project later moves to a new network or builds a bridge between networks, the promotion plan is rebuilt for the new audience, not copied one-to-one.

How does network-specific marketing combine with other services?

Choosing a network determines the set of platforms but does not replace the rest of the strategy: token launch, KOL campaigns, and listings are still needed, just tailored to the specific ecosystem. For memecoin launches on Solana, this closely overlaps with the solutions by project type section, which separately covers memecoin marketing.

If a project targets a specific region more than a specific network — for example, an Asian or Middle Eastern audience — it is worth looking at the solution together with the regional marketing section: network and region together give a more precise set of platforms than each factor alone.

When selecting platforms for a specific network, we also consider which KOLs already work closely with that ecosystem — a recommendation from a blogger who consistently covers a particular network is usually perceived by their audience with greater trust than a one-off integration with a random author.