Bitcoin.com Press Release & Sponsored Article Placement

What does placement on Bitcoin.com and Crypto.news give you?

Placement on Bitcoin.com or Crypto.news helps bring a news item or expert material about a project into the specialized media landscape. It is a communication tool: a publication can provide the audience with context about the product, team, and event, and give the project a ready reference point for further communications.

The format is chosen based on the task. A press release is suitable when there is a specific news hook: a product launch, update, partnership, or other confirmed event. A sponsored article is suitable when it is important to explore a topic in depth, explain how a product works, or present the team's position. Both options require a clear thesis and verifiable facts.

Before choosing a platform, it is useful to answer three questions:

• What should the reader understand after the publication?
• Does the project have news or a substantive topic, not just an advertising message?
• Is a short announcement or a more detailed explanation needed?

If the task is broader than a single article, start with an overview of PR and media for crypto projects. For a standalone news submission, compare the press release distribution service, and for a more in-depth submission, sponsored articles in crypto media.

How to choose the format: press release or sponsored article?

A press release announces one specific event, while a sponsored article allows you to explore a topic more broadly. Choose not by the length of the format name, but by what the project has to communicate to the audience and what explanation it needs.

For a press release, prepare the essence of the event, the date or stage it relates to, a comment from a team representative, and supporting materials. In the text, it is important to separate already established facts from plans. If the news does not yet have a specific hook, it is better not to disguise a product presentation as a news announcement.

For a sponsored article, formulate the reader's main question and prepare the facts that answer it: a product description, use case, key differentiators, and the team's position. We help structure the content and align the presentation with the chosen task. Details of the service are collected on the sponsored articles page.

The guideline is simple: if the main goal is to announce "what happened," consider a press release; if you need to explain "how it works and why it matters," consider an article. In both cases, the material should be understandable not only to team members. Terms, statements, and figures in the source materials should be verified before submitting the text for approval.

What is included in the work on the publication?

The work includes preparing the placement as a sequential process: from analyzing the task to coordinating the publication in the agreed format. The scope of work is fixed before starting, so it is clear who provides the facts, who approves the text, and what constitutes a completed task.

Typically, the interaction includes the following parts:

• Clarifying the purpose of the publication, audience, topic, and preferred format.
• Reviewing source materials: project description, product information, facts, and team comments.
• Preparing the structure and text, or editing a provided draft within the agreed scope.
• Submitting the material for approval and coordinating revisions.
• Agreeing on placement parameters and providing the client with a link to the published material after it goes live.

To start, prepare a brief project description, links to the website and product, information about the news hook or topic, the name and position of the spokesperson, and confirmation of important claims. If the publication concerns a token, GameFi, or NFT, explain the product's mechanics in plain language: what the user can do now and what conditions they need to know.

Task distribution and communication can be organized separately or integrated into a broader plan through PR support. If a news format is specifically needed, we can discuss press release preparation and placement.

How does the approval process work and how long does preparation take?

The preparation timeline depends on the readiness of source data, the chosen format, and the number of approval rounds. It is practical to plan the work backward from the date by which the project needs to announce the news, and to allocate time for gathering facts, preparing the text, and checking details.

First, we clarify the task and request materials. Then we agree on the topic and structure, prepare the text, and submit it to the client for fact-checking and wording review. After collecting comments, we make agreed revisions and coordinate the next stage of placement. The faster the team provides a single consolidated response, the easier it is to maintain text coherence and avoid revisiting already approved decisions.

To avoid delays, appoint one person to collect revisions. Before sending, check product names, spokesperson names, links, dates, and wording about service capabilities. Separately mark statements that cannot be published without additional confirmation.

If the news hook is tied to a launch or partnership announcement, mention this at the beginning: it makes it easier to structure the preparation sequence. In the PR plan, it is useful to determine in advance how the publication will be used further — for example, in team communications or materials for partners. For a complex task, compare this service with placements in other crypto media.

What limitations are important to consider?

A publication does not replace product work and is not a promise of commercial results. Decisions on material acceptance, editorial revisions, publication timelines, and visibility depend on the rules and procedures of the chosen platform. We cannot guarantee token price, organic volume, viral distribution, or specific audience response; we fix and execute the agreed scope of work and placement.

Before launch, ensure the project has the right to use all provided images, quotes, and data. Do not include unconfirmed statements about partnerships, product features, or future plans in the text. If the topic involves financial products or a token, prepare precise wording and information necessary for an accurate description of risks and conditions.

A quality PR submission usually passes a simple check: the reader understands what exactly happened or is being offered; key points are supported by facts; advertising claims do not replace product explanation. Before approval, ask the team: can a representative confirm each material statement and explain it without internal jargon?

Before confirming the work, clarify the platform, format, requirements for source materials, scope of editorial assistance, and the process for final approval. For general terms of cooperation, you can refer to the how we work section.

How to integrate the publication into the project's PR plan?

An article works best as part of a coherent communication strategy, not as a standalone file with no follow-up. Before publication, formulate a unified project description, choose the main message, and prepare a page or material where an interested reader can be directed. After publication, use the article in the team's agreed channels without altering the meaning of the original statements.

For an event with clear news value, consider a press release; for an expert explanation, consider an article with placement in crypto media. If it is important for the founder to present their own position, separately evaluate the interviews and bylined articles format. This choice helps avoid overloading one text with different tasks.

Before starting, prepare a short PR brief: goal, audience, news hook or topic, facts, spokesperson, links, and wording restrictions. Indicate where the publication will be used after it goes live and who is responsible for answering audience questions. This helps align not only the text but also the subsequent communication process.

Placement cost starts from $800 per article. The final scope of work depends on the chosen format and the amount of preparation required; we will agree on these terms with you before starting work. For multiple tasks within a single communication effort, we will first discuss priorities so that the publication supports the overall project plan.

Prices

Starting prices in USD. Custom bundles and volume discounts on request. Payment in USDT, USDC, BTC, ETH, SOL, TON or your project token.

How it works

1. Clarify the taskYou describe the project, publication goal, audience, and desired format. We check whether a news hook or a detailed article suits the task.
2. Gather the factsWe request a product description, links, confirmed information, and spokesperson comments. We note in advance any statements that require verification.
3. Prepare the materialWe agree on the structure, prepare the text, or edit your draft within the approved scope of work.
4. Approve and coordinate placementYou check the facts and wording, we collect revisions and coordinate the publication in the agreed format.
5. Deliver the resultAfter publication, we provide a link to the article and close the agreed scope of work.