What does a sponsored article deliver and who is this format for?
A sponsored article is a paid publication where a project can detail its product, technology, or major event. This format suits teams that need more than a short announcement and want to give readers context: what problem the product solves, how it works, and who can benefit.
Placement in BeInCrypto, CryptoSlate, or U.Today can be considered for a project at launch, product update, entering a new market, or drawing attention to research. Choose an article if you have a specific topic and verifiable materials to back it up. If the news is short and factual, it is more effective to start with press release distribution. For a broader selection of platforms and formats, check the PR and Media section.
Before ordering, answer three questions:
- What should the reader understand after the article?
- What facts, documents, or demos support the key points?
- What action do you want to propose: explore the product, open documentation, or follow updates?
If you don't have answers yet, first formulate the topic and gather the facts. The publication works as an explanatory material, not as a substitute for product strategy or a direct guarantee of audience attention.
How to choose a media outlet for publication
Choose a platform based on how well the topic matches its readers and the specific placement terms. Do not start with the loudest name: first compare the task, article topic, language, audience geography, and available format.
For comparing BeInCrypto, CryptoSlate, and U.Today, we confirm which parameters need to be verified before payment: availability of sponsored articles, material requirements, editorial timelines, labeling format, link possibilities, and approval process. These conditions must be obtained for the chosen platform, not transferred from one publication to another.
A practical choice can be made as follows:
- To explain a product, prepare a topic with clear value for the reader, not a list of promotional claims.
- For news, check if there is a significant news angle and supporting details.
- For an expert article, assign a speaker who can explain the subject and answer clarifications.
- Compare offers based on scope of work and placement rules, not just the media name.
If the goal is not a single publication but regular expert presence, consider interviews and bylined articles or thought leadership and ghostwriting. This choice helps determine in advance what result each format should deliver.
What is included in article preparation and placement?
The work includes material preparation and coordination of the agreed publication. The specific scope is fixed before starting: so the team knows who is responsible for facts, edits, approval, and handover of the final version.
Typically, the process covers these tasks:
- gathering input about the project, product, and target audience;
- selecting the angle and structure of the article;
- writing the text based on confirmed information;
- approving the draft with your team;
- handing over the material to the platform and coordinating placement in the agreed format;
- providing the link to the published material after release.
The project needs to provide a product description, official links, current names and facts, a speaker contact if needed, and a list of phrases that cannot be used. If you provide a ready-made text, coordinate it with the team in advance: editing to meet publication requirements may change the structure and emphasis.
Do not include unsubstantiated promises about profitability or results in the initial points. It is better to rely on documentation, product demos, public data, and specific use cases. This makes fact-checking easier and makes the article more useful to the reader.
How does PR placement go from brief to publication?
Placement proceeds sequentially: first, the task and platform terms are confirmed, then the text is prepared, after which the material is approved and handed over for publication. This order helps avoid wasting editorial time on a topic the project has not yet approved.
- Brief. You describe the project, task, audience, and desired reader action. The team requests confirmation of key facts.
- Format selection. We match the topic with available placement terms on the chosen media. Before starting, we fix the service scope and material requirements.
- Preparation. We structure the points and create the text or adapt the provided version.
- Approval. You verify the accuracy of information, product names, and links. Changes affecting meaning are approved before handing over the material.
- Handover and report. We coordinate the publication and provide the link.
Speed depends on the readiness of source materials, feedback responsiveness, and approval stages. To avoid delays, appoint one person responsible for final approval and collect team comments in a single list. If you need a different PR format in parallel, you can separately discuss sponsored articles in crypto media and compare them with this task.
What limitations should you consider before payment?
Before payment, it is important to check what exactly the platform has confirmed: publication format, labeling conditions, link possibilities, editorial requirements, and approval process. These points define the service content and help avoid a gap between project expectations and actual placement.
The media controls publication conditions: the editorial team may request edits, clarify facts, or reject the material if it does not meet their rules. Platform algorithms, listing checks, and trading volume requirements are not related to the article itself. Token price, organic volume, virality, or commercial effect from the publication cannot be guaranteed; we are responsible only for the agreed scope of work and those placements fixed in the proposal.
Before confirming the order, check:
- whether the platform and format match your brief;
- whether labeling rules and link usage are specified;
- who approves the final text and what edits are included;
- what result constitutes service completion and what report you will receive.
If the project does not yet have confirmed product information, postpone writing until the facts are ready. For a comprehensive PR task, the publication can be combined with regional crypto media if the audience and geography truly fit.
How much does an article cost and what to prepare to start?
The cost of a sponsored article starts from $800 per article. The final offer depends on the chosen media and agreed scope of work, so before starting it is important to confirm whether the task includes text preparation, editing, approvals, and publication coordination.
To get a specific estimate, send a short brief. It should describe the product and its stage, placement goal, desired platform, language, proposed topic, and links to official materials. There is no need to write a ready-made article in advance: it is more useful to provide accurate facts and explain what audience you want to attract.
Before sending, check the input against this list:
- the project and product name are written consistently;
- key claims are supported by public sources or documents;
- links lead to active pages;
- prohibited phrases and legally significant restrictions are indicated;
- there is a contact person who can quickly confirm the facts.
After receiving the brief, we can clarify format availability, scope of work, and expected approval sequence. Compare the offer with the task: if you need a detailed story about the founder's positioning, a product article may not be the best first choice—discuss an interview or expert material instead.
Prices
| Service | Price | Quote |
|---|---|---|
| Crypto Media PR | from $800 / article |
Starting prices in USD. Custom bundles and volume discounts on request. Payment in USDT, USDC, BTC, ETH, SOL, TON or your project token.
How it works
- Describe the taskSpecify what the reader needs to learn about the project, who your audience is, and what action you expect after the article.
- Provide the factsSend official links, documents, product details, and the contact person responsible for fact confirmation.
- Agree on the formatClarify the platform, sponsored article requirements, and scope of work before starting preparation.
- Approve the materialCollect team comments and confirm the final version of the text before handing it over for publication.
- Get the linkAfter publication, the team will provide the link and complete the agreed scope of work.
Frequently asked questions
How much does a PR article in BeInCrypto, CryptoSlate, or U.Today cost?
Cost starts from $800 per article. Before ordering, clarify the chosen media and service scope: text preparation, editing, approval, and placement coordination may be separate items in the proposal.
How long does preparation and publication take?
The timeline depends on brief readiness, text approval speed, and the chosen media's procedures. Once the platform and topic are confirmed, we can outline the work sequence and provide an expected schedule; we cannot promise a publication date without agreeing on terms in advance.
Do I need to write the article myself?
No. You can provide source materials and order text preparation. If you already have an article, the team will check it against the task and agreed format; factual claims must be confirmed by the project.
Can you guarantee publication and audience growth?
Editorial decisions, publication rules, and audience attention are controlled by the platform and readers. Token price, organic volume, virality, or commercial effect cannot be guaranteed; only the agreed scope of work and placements fixed in the proposal are confirmed.
What do I need to prepare to get PR for a token?
Prepare a project description, article goal, official links, confirmed product information, and a contact person to approve facts. For a token, it is especially important to separate verifiable characteristics from expectations and not include promises of financial results.
How is an article different from a press release?
An article explores a topic and provides context to the reader, while a press release delivers specific news in a brief factual form. Choose an article to explain a product or expert position; choose a release when there is a clear news angle and enough confirmed facts to share.
Tell us about your project
Answer four quick questions and a manager will send you a plan, timing and a price range within the hour. Everything stays confidential.
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