How does white label work for agencies?
White label allows an agency to expand its offering without hiring a dedicated team for each task. You maintain the client relationship and present the result under your own brand; we perform the pre-agreed work and do not add our own branding to reports.
This format is suitable if you already have incoming demand but lack internal resources or specific competencies for execution. It is also useful when a client needs multiple marketing channels and you want to manage communication and coordination through a single team.
Before starting the partnership, define the role you take on and the role you delegate to the partner:
- you formulate the task, align it with the client, and provide the source materials;
- we confirm the scope of work, timelines, and reporting format;
- you receive the deliverables and present them to the client under your own brand.
To make the model work without unnecessary back-and-forth, appoint one responsible person from the agency side and agree in advance who collects revisions. Also, specify what data can be shared with the executor and by what method. To get familiar with our coordination approach, see the section how we work.
What tasks can be included in your agency's offering?
White-label execution helps you add agreed marketing services to your agency's catalog without having to perform each task in-house. The exact composition depends on your client's request and the available direction; before reselling, verify that the service matches your positioning and audience expectations.
When preparing a proposal for the client, break the work into clear components: goal, scope, input materials, approval points, and final delivery format. This breakdown helps avoid mixing the agency's strategy with the executor's work and shows the client in advance what each side is responsible for.
It is useful to prepare a short brief that includes:
- a description of the project and the task to be solved;
- links and materials approved for use;
- the desired sequence of work and client constraints;
- reporting requirements: logo, design style, and level of detail;
- the contact person for approvals and feedback collection.
Clarify what data cannot be included in the documents for transfer and who approves the final version. Wholesale rates are discussed for the agreed scope; do not promise the client a composition or timelines until they are confirmed. To compare directions and pricing, open the pricing page, and select services based on the specific request, not on a "add everything" principle.
How are execution and report delivery handled?
Work begins with agreeing on the task, the composition of the result, and timelines, after which you provide the brief and necessary materials. We perform the approved scope and deliver the result in a format that can be used in your work with the client.
For a smooth process, establish the communication order before starting. For example, decide whether you send all questions in one message or conduct intermediate approvals, who collects feedback, and in what form the final materials should be delivered. The more specific the brief, the lower the risk that the client and executor will interpret the task differently.
Reporting is provided without our branding. Before sending to the client, check that the document contains no internal comments, service contacts, or materials not intended for external distribution. If the agency has its own template, discuss its use in advance.
Confidentiality is part of the partnership model: the interaction is structured so that the agency maintains client communication and presents the completed work under its own name. The terms of material exchange and access should be agreed separately, especially if the project involves confidential information. The general cooperation process can be discussed via the contact page; for stage coordination, it is also useful to review our working principles in advance.
What should be agreed in advance and where are the boundaries of responsibility?
Before launching a white-label project, formally document the scope of work, timelines, deliverable format, and responsible persons for approvals. This gives the agency a clear basis for the client proposal and the executor criteria for accepting completed work.
Do not combine the execution result and the business effect into one promise. We are responsible for the agreed work and report delivery; platform decisions on moderation, impressions, ranking, or availability of specific placements remain outside the control of the agency and executor. Therefore, in the client contract, separately describe deliverables—what will be executed and delivered—and metrics you cannot guarantee.
Before confirming the project, check the following points:
- is the scope of work clear and what constitutes completion;
- are timelines agreed, considering material delivery and revisions;
- is the method of delivering reports without third-party branding approved;
- is it defined who approves changes and provides feedback;
- is responsibility for execution and external platform decisions separated.
If the client needs to understand the financial side of the partnership, clarify that the agency forms its own proposal based on agreed wholesale rates. Payment and a convenient settlement method should be agreed before launch; available options are described in the payment methods section.
Frequently asked questions
Can the client find out who performs the work?
The white label model is designed for execution behind the scenes of the agency: materials and reports are delivered without our branding, and you handle client communication. Discuss the interaction and file exchange process with us before starting to align expectations and avoid disclosing internal contacts in final documents.
How are wholesale rates for the agency determined?
Rates are discussed based on the agreed direction and scope of work. First, describe the task, client requirements, and reporting format, then request confirmation of terms and timelines. After that, you can prepare your own commercial proposal and incorporate your client engagement model.
How long does it take to execute a white-label task?
The timeline is confirmed before work begins after clarifying the scope and receiving source materials. To avoid delays, provide a complete brief, appoint a responsible person for approvals, and collect client feedback in one place. For stage planning, align expectations with the work process.
Can you promise the client a specific ranking or placement result?
No. We confirm the execution of agreed work and delivery of reporting, but we do not control platform decisions on moderation, ranking, impressions, or placement rotation. In your client proposal, describe specific deliverables and separate them from external outcomes; this helps avoid presenting the executor's work as a platform guarantee.
Tell us about your project
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